25 Sep 2023

Perfect dough cooling for consistent products

A well-founded choice: Hoenen Bäckerei invests in MAJA flake ice machine

In the world of baking, especially in traditional bakeries, the quality of ingredients and skillful craftsmanship is paramount. For Hoenen Bäckerei & Mühlencafé, a family-run company with 40 branches, customer satisfaction is a top priority. Torsten Skott, Production Manager of Hoenen Bäckerei for 3.5 years, with a total of 40 years of experience in the baking industry, tells how the decision to partner with MAJA and Marel has significantly elevated the quality of their products and customer satisfaction to new heights.

Flake ice makers for the highest demands

The Hoenen bakery specializes in hand-made baked goods with a focus on classic ingredients and artisanal products. The current return to traditional manufacturing processes is reflected in their product range. Hand-woven custard pretzels, hand-rolled raisin rolls and slow-fermenting rolls are just a few examples of their quality awareness. Especially for the slow-fermenting rolls, the use of flake ice is required to ensure a consistent quality. Torsten Skott emphasizes: “We want to offer our customers top quality.”

The choice: MAJA and Marel

Why did the Hoenen bakery choose MAJA and Marel? Torsten Skott explains: “I have worked with MAJA machines in the past and was always convinced of their quality. So when we were looking for a new flake ice machine, I obviously turned to Marel. The advice was excellent, and we quickly found the right machine size. The briefing and installation went absolutely trouble-free.”

Mariusz Kriegbaum, MAJA Area Sales Manager, adds, “The MAJA SAH models with their integrated refrigeration unit are the perfect choice for flake ice production in bakeries. We were able to find the ideal solution for Hoenen quickly.”

A uniform end product

Torsten Skott continues, “The choice has been made for the MAJA SAH 800 L, and this decision proved to be spot on. The machine is easy to understand and runs perfectly and smoothly from 10 p.m. to 12 noon. The quality of the flake ice is impressive, with uniform size and thickness. This ensures rapid and uniform melting of the flake ice during dough preparation. The final result is a consistent dough temperature, leading to a uniform end product that greatly appeals to our customers.

Torsten Skott summarizes the advantages, “The ease of use and cleaning, the innovative technology and the excellent results make the MAJA SAH 800 L the perfect choice for our bakery. Exactly what a baker needs.”

Optimal hygiene and effortless cleaning

Another decisive factor for Hoenen Bäckerei is hygiene. Cleaning the SAH 800 L is easy because all parts, including the side panels, are easy to disassemble. The machine even has a cleaning program. Torsten Skott explains, “We regularly send water samples to the laboratory and have them tested, always with good results.”

Overall, the Hoenen bakery highly recommends MAJA and Marel. The combination of first-class quality, ease of use, friendly advice and quick installation has taken their production to a new level. Torsten Skott is proud that within a few hours after installation, the Hoenen Bäckerei was able to use the new equipment and continue to offer the customers first-class artisanal baked goods.

A supplier for all needs

MAJA and TREIF are two brands by Marel that have been supplying bakeries and retailers with extremely reliable machines for many decades. This long-standing expertise and the comprehensive portfolio establish Marel as a crucial partner in the industry. “Our range of bakery technology products extends way beyond ice makers. For instance, our portfolio also includes bread slicers and scales,” says Mariusz Kriegbaum.

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