Are you ready to respond to margin pressure and workforce shortages?
The market
The poultry industry in Argentina is experiencing remarkable growth, with poultry farming on the rise and chicken now the nation's top animal protein. This growth presents a major opportunity for processors. Now, the question is: are you ready to respond to margin pressure and workforce shortages?
Flexible automation and digitalization
Reacting to margin pressure requires a strategic approach to maintaining profitability while staying competitive. You can maximize your productivity with intelligent automation. By letting Marel solutions take over the work, your productivity will increase, while being less dependent on human labor. You can apply flexible solutions to adapt to market changes. By prioritizing continuous innovation and product diversification, you can stay competitive and meet market evolutions. Your production will be flexible enough to maintain consumer interest in your poultry products.
When applying Marel's digitalization solutions and software, you can even further enhance efficiency with data-driven insights.
Changing consumption habits
Consumer preferences are shifting towards cut-up and easy-to-prepare poultry products, driven by changing eating habits and increasing demand for convenience.
The Argentinian poultry industry has plenty of opportunities to thrive under these favorable conditions, and you'll find Marel at your side, ready to support you in maximizing your business’s potential.
Marel's smart solutions
At Avicola en conjunto con Porcinos, Marel will highlight its most modern and innovative solutions. These will include smart systems for cut-up, deboning, weighing, batching and packing of all kinds of end products, fresh or frozen, cuts or whole birds.
With the current emphasis on data-driven processing and adaptability in the poultry industry, the stage is set for the official Argentinian launch of the intelligent VC-i vent cutter. With its real-time performance insights via PUPIL Ai vision technology, VC-i ─combined with the Nuova-i eviscerator─ ticks all boxes.