This is the 18th time Marel hosts its Salmon ShowHow, demonstrating the latest in salmon processing technology and featuring guest speakers and Marel specialist presentations.
Visitors came from all corners of the globe, with high numbers in particular from Norway, Sweden and Chile. In his welcome speech, Sigurdur Ólason, EVP Marel Fish, emphasized the value of bringing so many salmon processing experts together and urged people to take the opportunity to exchange ideas and knowledge. “It’s by working together that we’re transforming the nature of salmon processing,” he said.
Guest speaker insights
In the morning, Dag Sletmo, Senior Vice President at DNB Seafood, looked at some of the ways digitalization is driving the salmon industry forward. He talked about how a lot of the latest advances have been a long time in the making, but it’s only now that data is cheap enough, and technology, in general, is fast enough, that the industry can really make full use of them.
Dag also emphasized that now is the right time for salmon processors to jump on the Industry 4.0 train: “There will be winners and losers in salmon during this digitalization phase over the next decade. There is a danger of waiting too long – of thinking it’s safe to wait and see what happens for other salmon processors before jumping aboard.”
In the afternoon, Arturo Clément, Chairman of the Chilean Salmon Association, presented insights into how Chilean salmon producers are using the latest advances to face challenges and secure their competitive position.
He too emphasized the value of acting now to make full use of the technologies available: “We have a lot of data in salmon but we’re not using it.”